Archive · 12 Dec 2025
AB InBev Partners with ICC for Global Cricket Events
AB InBev, a big beer company, has become the official beer partner for all International Cricket Council (ICC) events starting next year.
This means AB InBev's beer brands will be seen at important cricket matches around the world.
The company's leader in India, Kartikeya Sharma, said this partnership is a big deal because it lets them reach many cricket fans globally.
The ICC's leader, Sanjog Gupta, also talked about how the World Test Championship final has become a very important event in cricket.
He mentioned that even when big teams like India and England weren't playing, the final match at Lord's was full of fans.
This shows that the WTC final is now a big event that cricket fans look forward to.
AB InBev sees this as a way to be part of cricket for a long time.
AB InBev becomes the official beer partner for all ICC events starting next year.
The partnership includes both men's and women's cricket, offering global visibility.
AB InBev aims to embed its brands deeper into cricket culture over the next decade.
ICC CEO Sanjog Gupta highlights the World Test Championship final as a pinnacle event for Test cricket.
The recent WTC final between Australia and South Africa at Lord's was well-attended, despite the absence of India and England.
- Who
- AB InBev and the International Cricket Council (ICC)
- What
- AB InBev signed as the official beer partner for all ICC events
- When
- Beginning next year, with a focus on the next two years
- Where
- Global ICC events, including the World Test Championship (WTC) final
- Why
- To embed AB InBev brands deeper into cricket culture and leverage global visibility
- Company
- AB InBev
- Partner
- International Cricket Council (ICC)
- Scope
- All ICC events (men's and women's cricket)
- Duration
- Next two years (with potential for expansion)
- Significance
- First global engagement with ICC for AB InBev
- ICC CEO
- Sanjog Gupta
- WTC Final
- Pinnacle event for Test cricket
- Recent WTC Final
- Australia vs. South Africa at Lord's
Sources
WTC Final Has Given Test Cricket New Meaning: ICC Chief
AB InBev signs multi-year ICC beer partnership, targets long-term brand play in global cricket
Budweiser ties up with ICC in AB InBev's first cricket outing with a 2-year sponsorship contract
