Archive · 15 Sep 2025

AI's Role in Indian Advertising: Ally or Rival for Festive Campaigns?

AI's Role in Indian Advertising: Ally or Rival for Festive Campaigns?

Imagine it's Diwali, and everyone is buying gifts!

Advertisers want to create ads quickly.

AI can help make these ads fast.

It can create drafts and translate things quickly.

But, ads need to be more than just fast.

They need to feel right for the special holidays in India.

Some brands might use AI a lot, making ads very quickly.

However, ads created by humans are often better at connecting with people's feelings.

People usually prefer ads that humans create.

This year, the success will depend on how well companies understand AI's strengths and limitations.

Sources