Archive · 29 Dec 2025
India Emerges as OnlyFans' Second-Largest APAC Market
OnlyFans is a platform where people pay to see content from creators.
In 2025, people in India spent a lot of money on OnlyFans, about ₹1,168.5 crore.
This is a big increase from last year, about 40% more.
Even though each person in India doesn't spend much compared to other countries, the huge number of users makes the total spending very high.
India is now the second-biggest market in the Asia-Pacific region for OnlyFans, just behind Australia.
This growth is interesting because it shows that even small increases in spending can add up to a lot when you have a large population.
India spent ₹1,168.5 crore ($130 million) on OnlyFans in 2025, a 40% increase from the previous year.
India is now the second-largest revenue market in the Asia-Pacific region, behind Australia.
The per-capita spending in India is low at $913 per 10,000 people, but the large user base drives significant total spending.
India ranks 11th globally in OnlyFans spending, ahead of several mature markets like Poland and Argentina.
Australia leads the APAC region with $236 million (₹2,121.65 crore) in total spending, while the US and UK remain the top global markets.
- Who
- Indian users on OnlyFans
- What
- Spent ₹1,168.5 crore ($130 million) on OnlyFans models in 2025
- When
- In 2025
- Where
- India, Asia-Pacific region
- Why
- Due to a massive user base and a 40% increase in paid engagement
- Total Spending in India
- ₹1,168.5 crore ($130 million)
- Growth Rate
- 40% higher than last year
- Per-Capita Spending
- $913 per 10,000 people
- Global Rank
- 11th
- Top APAC Market
- Australia with $236 million (₹2,121.65 crore)