3 weeks ago
Man Living Inside Netflix Billboard Promoting The Last House
Netflix is a company that makes movies and TV shows.
It has a new movie coming out called 'The Last House.'
To tell people about the movie, Netflix put up a giant billboard on a famous road called Sunset Boulevard.
Inside the billboard is a furnished living room with a big bay window.
A man is staying inside that room, high above the street.
He wears a bath robe, drinks coffee, and even eats cereal up there.
He uses binoculars to look at the view and talks to people below by writing on a whiteboard.
This is like the movie, where a family gets trapped inside their house.
The man will stay in the billboard until Saturday.
It is a fun and unusual way to advertise a movie.
A man is living inside a furnished billboard above Sunset Boulevard as part of Netflix's promotional campaign for the film 'The Last House.'
The film, starring Greta Lee and Wagner Moura and directed by Louis Leterrier, releases tomorrow on streaming.
The installation at Sunset Boulevard and Selma Avenue stands about 30 feet off the ground and features a living room with a large bay window.
Through Saturday, the performer will interact with commuters and passersby using a whiteboard while remaining inside the enclosed space.
The stunt recreates the film's premise of a family of four trapped inside its home by a mysterious threat; onlookers were initially shocked, and the promo has gone viral on social media.
- Who
- A performer living inside the billboard on behalf of Netflix; the film stars Greta Lee and Wagner Moura and is directed by Louis Leterrier.
- What
- A man is living inside a furnished Netflix billboard on Sunset Boulevard as a promotional stunt for the film 'The Last House.'
- Where
- Sunset Boulevard at Selma Avenue, about 30 feet off the ground, above the Sunset Strip in West Hollywood.
- When
- The installation began on August 6, 2026, and runs through Saturday; the film releases tomorrow on streaming.
- Why
- To recreate the premise of 'The Last House,' in which a family of four is trapped inside its home with dwindling resources and a mysterious threat keeping them confined.
Key facts
- Promotion
- Netflix film 'The Last House'
- Film release
- Tomorrow on streaming
- Location
- Sunset Boulevard at Selma Avenue, about 30 feet off the ground
- Duration
- Through Saturday
- Interaction
- Whiteboard messages with commuters and passersby
- Film premise
- A family of four trapped inside its home by a mysterious threat with dwindling resources
- Cast and director
- Greta Lee and Wagner Moura; directed by Louis Leterrier
- Context
- Sunset Boulevard had recently reopened after water main repairs near Holloway Drive
Quotes
Social media user
anonymous user sharing reaction on social media
“"So out of the box unique, love love already!"”
wionews.com
“"Netflix has a man living in a billboard… 😭😭"”
wionews.com
Sources
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