Archive · 12 Jan 2026
Hero MotoCorp Launches Ride Safe India Campaign
Hero MotoCorp, a big motorcycle company, started a campaign called Ride Safe India to make roads safer.
They want to teach people, especially students, gig workers, and women, how to be safe on the roads.
They are doing this in five big cities.
They will make safe zones near schools, teach delivery workers how to be safe, and use big moving signs to remind people about safety.
They also have a bike rally for women riders.
The company wants everyone to be safe on the roads every day.
Hero MotoCorp launched the Ride Safe India campaign to promote road safety during National Road Safety Month.
The campaign focuses on education, engineering, enforcement, and emergency care through various initiatives in five cities.
Safe School Zones with speed-calming measures and signages will be established, and road safety workshops will be conducted in 60 schools.
The Surakshit Saathi initiative will train 1000 delivery executives as first-responders with emergency response modules and safety gear.
Community engagement includes mobile billboards, digital pledges, and awareness drives at 500 fuel stations, aiming to reach millions.
- Who
- Hero MotoCorp
- What
- Launched the Ride Safe India campaign
- When
- During National Road Safety Month
- Where
- Delhi, Gurugram, Lucknow, Hyderabad, Jaipur
- Why
- To promote responsible road behavior and make road safety a social responsibility
- Campaign Duration
- Three months
- Campaign Name
- Ride Safe India
- Cities Involved
- Delhi, Gurugram, Lucknow, Hyderabad, Jaipur
- People Impacted
- 1.6 million
- Safe School Zones
- 10
- Signages
- 200
- Schools Involved
- 60
- Gig Workers Trained
- 1000
- Mobile Billboards
- 250
- Fuel Stations
- 500
- Women Riders
- 100
