Digital-first lending reshapes India's retail credit landscape

India's retail credit landscape is changing because people want to buy more expensive things and lenders are using digital tools to make loans faster and easier.

Almost all loans are now processed online, which means quicker decisions and less paperwork.

People in smaller cities are also buying more premium products, like better smartphones.

Lenders are using data and AI to make better decisions about who to lend to.

Big states like Uttar Pradesh and Gujarat are leading this growth, along with smaller towns.

Companies like HDB Financial Services are focusing on making credit solutions faster and simpler for customers.