Archive · 24 Jul 2026
Chhapa Revives Hand Block Printing with Sustainable Fashion
Chhapa is a fashion brand that makes clothes and accessories using a traditional Indian printing method called hand block printing.
The brand was started by Shipa Patel in 2013 and is based in Ahmedabad, India.
Chhapa uses eco-friendly materials like cotton and khadi, and natural dyes.
They also upcycle leftover fabric to make things like pouches and bags.
The brand works with 25 artisans and earns about Rs 1.5 crore every year.
A quarter of their earnings go directly to the artisans.
Chhapa's unique designs, like elephants and sunglasses, make traditional hand block printing appealing to younger people.
They also take care of their artisans by providing free health check-ups and good quality shoes.
Chhapa is a sustainable fashion brand founded by Shipa Patel in 2013.
The brand uses eco-friendly materials like cotton, khadi, and natural dyes.
Chhapa employs 25 artisans and earns Rs 1.5 crore annually, with 25% going to artisans.
They revive hand block printing with modern designs like elephants and sunglasses.
The brand offers free health check-ups and quality shoes to their artisans.
- Who
- Chhapa, a sustainable fashion brand founded by Shipa Patel
- What
- Reviving hand block printing and supporting artisans
- When
- Founded in 2013
- Where
- Ahmedabad, India
- Why
- To revive the dying art of hand block printing and support artisans
Traditionalists
Modernists
Design Philosophy
Traditionalists
Preserve traditional motifs and techniques without modern influences.
Modernists
Incorporate modern designs and motifs to appeal to younger audiences.
- Founded
- 2013
- Founder
- Shipa Patel
- Location
- Ahmedabad, India
- Annual Revenue
- Rs 1.5 crore
- Artisans Employed
- 25
- Percentage to Artisans
- 25%
- Materials Used
- Cotton, Khadi, Azo-free dyes
- Unique Designs
- Elephants, Sunglasses, Modern motifs