Archive · 29 Sep 2025
Starbucks Launches New Protein-Rich Lattes, Cold Foam Drinks
Starbucks is adding new protein-packed drinks to its menu.
They are launching Protein Lattes and drinks with Protein Cold Foam.
These drinks will offer flavors like vanilla, banana, chocolate and matcha.
The new drinks give customers more choices and more protein in their Starbucks beverages.
Starbucks is also closing locations and cutting jobs to improve customer and partner experience.
Starbucks is launching new Protein Lattes and Protein Cold Foam drinks.
The drinks will be available starting September 29, 2025.
Protein Lattes come in Vanilla, Matcha and Sugar-Free Vanilla varieties.
Protein Cold Foam drinks include Vanilla, Banana, Chocolate, and Matcha flavors.
Customers can add protein to existing drinks or substitute protein-boosted milk.
- Who
- Starbucks and its customers
- What
- Starbucks is introducing new protein-enhanced beverages.
- When
- Drinks will launch September 29, 2025
- Where
- At Starbucks locations.
- Why
- To modernize the menu and meet consumer demand for protein.
Customers seeking Healthy Options
None, this is a product launch
Health and Protein
Customers seeking Healthy Options
Customers may see this as a good choice for protein intake.
None, this is a product launch
There is no current opposing side regarding this product launch.
- New Beverages
- Protein Lattes and Protein Cold Foam drinks
- Launch Date
- September 29, 2025
- Protein Lattes
- Vanilla, Matcha, Sugar-Free Vanilla varieties
- Protein Cold Foam Drinks
- Vanilla, Banana, Chocolate, Matcha flavors
- Protein Content (Grande)
- 24-36 grams per drink
- Protein Addition Cost
- $1 - $2 (depending on drink/location)
- CEO
- Brian Niccol
