Archive · 31 Oct 2025
Gen Z Becomes Largest Investor Group in India's Crypto Market
A report shows that young people in India, called Gen Z (ages 18-25), are now investing in digital money like Bitcoin more than the slightly older group, Millennials (ages 26-35).
This is the first time this has happened!
The biggest place where people invest in crypto is around Delhi.
Many of these investments are doing well, meaning people are making money.
While big cities like Delhi, Bengaluru, and Mumbai are still popular, more people from smaller cities are also starting to invest.
The month of July in 2025 was the busiest for trading, partly because Bitcoin's price went up.
The report is based on information from a big crypto exchange called CoinSwitch.
Gen Z (18-25) now represents the largest group of crypto investors in India at 37.6%, slightly ahead of millennials (37.3%).
Delhi-NCR retains its position as India's top crypto investment hub, accounting for 19.3% of total digital asset holdings.
Kolkata leads major cities in crypto investment profitability, with 77% of portfolios in profit.
July 2025 was the busiest trading month, coinciding with Bitcoin's rally.
The report indicates a shift towards disciplined, long-term investing, with a preference for large-cap and blue-chip assets, particularly in Delhi-NCR.
- Who
- Gen Z (18-25) investors in India, surpassing Millennials (26-35).
- What
- Gen Z has become the largest demographic investing in cryptocurrencies in India for the first time.
- When
- Q3 2025, with peak trading activity in July 2025.
- Where
- India, with Delhi-NCR as the top investment hub, followed by Kolkata, Bengaluru, and Mumbai. Adoption is spreading beyond major metros to Tier-2 and Tier-3 cities.
- Why
- The crypto market in India is entering a more mature phase with growing financial literacy and acceptance of digital assets, leading to increased participation beyond major metropolitan areas.
Investment Strategy
Geographic Focus
Investor Behavior
Investment Strategy
In Delhi-NCR, there's a trend towards long-term, disciplined investing with a preference for balanced portfolios including large-cap (36.1%), mid-cap (32%), and blue-chip tokens (25%).
Geographic Focus
July 2025 saw peak trading activity, suggesting momentum plays might also be occurring, potentially linked to Bitcoin's rally and US legislation.
Regional Investment
Investment Strategy
Delhi-NCR is the top crypto investment hub (19.3% of holdings) and shows high profitability (65.3% portfolios in profit).
Geographic Focus
Kolkata reports the highest profitability (77% portfolios in profit), while Bengaluru and Mumbai also remain significant investment centers.
- Report Title
- India's Crypto Portfolio: How India Invests
- Reporting Period
- Q3 2025
- Source
- CoinSwitch
- Total Users Surveyed
- Over 2.5 crore
- Gen Z Share
- 37.6%
- Millennial Share
- 37.3%
- Top Investment Hub
- Delhi-NCR (19.3% of holdings)
- Highest Profitability City
- Kolkata (77% portfolios in profit)
