Archive · 4 Aug 2025
CoreCard’s Uncertain Future Amid Apple Card Issuer Changes
Imagine a small company called CoreCard, led by an 84-year-old named Leland Strange.
They're the brains behind the special features of the Apple Card, like the way your bill looks.
But because Apple's credit card partner, Goldman Sachs, is changing things, CoreCard's future is up in the air.
JPMorgan Chase might take over, which could mean CoreCard loses its biggest client.
CoreCard's value went up when the Apple Card started, but then went down.
Now, another company, Euronet, is buying CoreCard.
Mr. Strange, who loves Dr. Pepper and Waffle House, is still in charge, but might have sold the company at a better time.
CoreCard, the company behind Apple Card features, faces uncertainty due to a potential change in card issuer.
JPMorgan Chase is in advanced talks to take over Apple Card issuance from Goldman Sachs.
CoreCard's valuation peaked after the Apple Card launch, but declined after Goldman signaled a pullback.
Euronet Worldwide will acquire CoreCard for approximately $248 million.
Leland Strange, CoreCard's CEO, is the driving force behind the company.
- Who
- Leland Strange is the CEO of CoreCard; Goldman Sachs partnered with CoreCard for the Apple Card.
- What
- CoreCard, a company behind the Apple Card's features, is being acquired by Euronet Worldwide amid potential changes to the Apple Card's issuer.
- When
- CoreCard's partnership with Goldman Sachs for the Apple Card began around seven years ago.
- Where
- The company is based near CoreCard’s headquarters.
- Why
- The uncertainty stems from Goldman Sachs pulling back from consumer lending and JPMorgan Chase potentially taking over as the Apple Card issuer.
CoreCard's Outlook
Apple Card's Future
Company Survival
CoreCard's Outlook
The deal between Euronet and CoreCard offers security, but the company could be less valuable if it loses the Apple Card.
Apple Card's Future
If JPMorgan Chase takes over, the future of the Apple card remains with or without CoreCard.
- CoreCard CEO
- Leland Strange
- Potential Buyer
- JPMorgan Chase
- Acquirer
- Euronet Worldwide
- Euronet Purchase Price
- $248 million
- CoreCard's main client
- Apple Card