Archive · 17 Sep 2025
India's OTT Audience Reaches 601 Million, Growth Slows
Imagine a lot of people in India watching videos online, like Netflix or YouTube.
A new report says this is very popular!
Over 600 million people in India watch videos online, which is almost half the country.
Many people are paying to watch these videos.
However, the growth is a bit slower than before.
More and more people are watching on TVs that connect to the internet, which is a big change.
The report looks at what people like to watch, what languages they prefer, and how they watch.
India's OTT audience reaches 601.2 million users in 2025.
OTT audience accounts for 41.1% of India's population.
There are 148.2 million active paid OTT subscriptions.
Connected TV users have increased to 129.2 million.
OTT growth has slowed to 10% compared to previous years.
- Who
- OTT users in India
- What
- OTT audience and paid subscriptions have increased
- When
- 2025, according to the Ormax OTT Audience Report
- Where
- India
- Why
- Due to increased Connected TV devices, broadband, and regional content.
General Trends
Specific Statistics
Market Growth
General Trends
Overall, the OTT market has seen growth.
Specific Statistics
The market is still growing, although at a slower rate than in previous years.
- OTT Users
- 601.2 million
- Percentage of Population
- 41.1%
- Paid Subscriptions
- 148.2 million
- Connected TV Users
- 129.2 million
- Growth Rate
- 10%
- Report Source
- Ormax OTT Audience Report
