Prasoon Joshi on AI's Impact and Brand Authenticity

Prasoon Joshi, a key figure in advertising, talks about how brands should use AI and creativity.

He thinks AI is a tool that uses human ideas to make things better.

He says that real creativity comes from humans, who can think in new and surprising ways.

For brands to succeed, they need to understand different cultures.

Joshi shared how a Coca-Cola ad used a local way of cooling drinks to connect with people.

Now, with many ways to see ads, brands need a strong message that stays the same everywhere.

He believes that building a brand’s values and having a positive impact helps it last longer and gain more value.