Archive · 16 Nov 2025
Apple iPhone Pocket: Designer Accessory Meets Mixed Reviews
Apple has made a new, fancy pouch for your iPhone, called the 'iPhone Pocket.'
They worked with a famous fashion designer named Issey Miyake.
It's made from a special knitted fabric and can be worn in different ways, like around your neck or attached to a bag.
Apple says it's like a simple piece of cloth that can hold your phone and other small things.
There are two sizes, a shorter one and a longer one, and they come in different colors.
However, some people think the price is very high for a cloth pouch, and they've made jokes about it.
Apple wants people to wear their iPhones in a stylish way, but not everyone agrees it's a good idea.
Apple has released the 'iPhone Pocket,' a wearable accessory for iPhones in collaboration with Japanese fashion designer Issey Miyake.
The accessory is made from a unique 3D-knitted fabric and is designed to be worn on the body, tied to bags, or held.
It is available in two versions: a short strap model priced at $149.95 and a long strap model at $229.95.
Apple describes the design as inspired by 'a piece of cloth' and aims to provide a stylish way to carry the iPhone.
The product has received mixed reactions, with some praising its design and collaboration, while others criticize its high price and practicality.
- Who
- Apple and Japanese fashion designer Issey Miyake
- What
- Launched the 'iPhone Pocket,' a wearable accessory for iPhones made of 3D-knitted fabric
- When
- Tuesday (announcement), Friday, November 14 (on sale)
- Where
- Select Apple stores and online in the U.S., U.K., Japan, France, Italy, Singapore, South Korea and Greater China
- Why
- To offer a new way to wear and carry the iPhone, inspired by the simple notion of cloth, and to combine fashion with technology.
Supporters
Critics
Product Concept and Appeal
Supporters
Apple and Issey Miyake Design Studio describe the iPhone Pocket as an expression of 'the joy of wearing iPhone in your own way,' emphasizing its simple, elegant design inspired by 'a piece of cloth.' They highlight its versatility, ability to coordinate with iPhone colors, and its potential for personal interpretation through its unique construction.
Critics
Some critics have mocked the product, comparing it unfavorably to items like a 'Borat bathing suit' and questioning its practicality and value, especially given the price point.
Pricing
Supporters
The pricing of $149.95 for the short strap and $229.95 for the long strap is presented as part of a deliberate design choice, reflecting the collaboration with a renowned fashion designer and the unique materials used.
Critics
The $230 price tag for a cloth accessory has been a point of mockery and criticism, with some deeming it excessive for what it is.
- Product Name
- iPhone Pocket
- Collaboration
- Apple and Issey Miyake Design Studio
- Material
- 3D-knitted fabric (85% polyester, 14% nylon, 1% polyurethane)
- Designs
- Short strap (8 colors), Long strap (3 colors)
- Price
- $149.95 (short strap), $229.95 (long strap)
- Release Date
- Friday, November 14
- Availability
- Select Apple stores and online in U.S., U.K., Japan, France, Italy, Singapore, South Korea, and Greater China