Archive · 1 Oct 2026
Stella McCartney Uses Paris Fashion Week to Defend Oceans
Stella McCartney showed new clothes during Paris Fashion Week.
She used the show to talk about protecting oceans.
She said fishing nets can accidentally catch animals such as dolphins and octopuses.
Her clothes used colors and shapes inspired by the sea.
The collection included recycled and organic materials.
It also used a black color made from algae instead of oil.
McCartney’s fashion label has avoided leather, fur and feathers for 25 years.
She also helped create a group to make environmentally friendlier clothing materials easier for companies to obtain.
Stella McCartney criticized the fishing industry for bycatch that can kill dolphins and octopuses.
Her Paris runway show used ocean-inspired colors, silhouettes and dolphin imagery.
The collection included recycled cotton denim, organic cotton, silk and algae-based black pigment.
McCartney said certified wool is farm-traced and that her label has used Spiber’s Brewed Protein since 2026.
She co-founded the Climate Pledge Fashion Coalition with Amazon and Canopy to expand access to sustainable materials.
- Who
- Designer Stella McCartney, along with models and fashion-industry partners including Amazon and Canopy.
- What
- McCartney presented an ocean-themed ready-to-wear collection and criticized fishing-industry practices that harm marine life.
- When
- During Paris Fashion Week; the article also says McCartney has used Spiber’s Brewed Protein since 2026.
- Where
- At a rain-soaked runway show in the British ambassador’s gardens in Paris.
- Why
- To highlight ocean protection and promote clothing made with more environmentally responsible materials.
- Designer
- Stella McCartney
- Event
- Paris Fashion Week
- Ocean concern
- McCartney said fishing nets can bring up dolphins and octopuses, with much of the catch thrown back dead.
- Animal-free policy
- Her label has used no leather, fur or feathers for 25 years.
- Materials
- The house identified recycled cotton denim, organic cotton, silk and algae-based black pigment as materials in the collection.
- Wool alternative
- Since 2026, McCartney has knitted with Brewed Protein, made through fermentation by Japanese biotechnology company Spiber.
- Industry initiative
- The Climate Pledge Fashion Coalition was co-founded by McCartney, Amazon and Canopy, pooling orders from more than 60 companies.