Archive · 27 Jan 2026
Neha Marda Secures Rs 3.6 Crore Deal on Shark Tank India
Neha Marda, known for her role in Balika Vadhu, appeared on Shark Tank India to pitch her alum-based deodorant called Phitku.
She and her co-founders impressed investors Anupam Mittal and Aman Gupta with their unique product, which uses a centuries-old Ayurvedic ingredient in a modern, convenient form.
After some tough negotiations, they secured a Rs 3.6 crore investment for 1% equity each, valuing the company at Rs 180 crore.
The investors also got a 5% share of the royalties until Rs 5.4 crore is recouped.
Both parties were happy with the deal, and everyone celebrated the successful investment.
Neha Marda, known for her role in Balika Vadhu, pitched her alum-based deodorant, Phitku, on Shark Tank India.
She secured a Rs 3.6 crore investment from Anupam Mittal and Aman Gupta for 1% equity each, valuing the company at Rs 180 crore.
Phitku offers a toxin-free, fragrance-free, and long-lasting deodorizing experience with different flavors and quirky packaging.
The investors also negotiated a 5% share of the royalties until Rs 5.4 crore is recouped.
Three other sharks dropped out due to concerns about the price point, product convenience, and misrepresentation of figures.
- Who
- Neha Marda, co-founders of Phitku, and investors Anupam Mittal and Aman Gupta
- What
- Neha Marda secured a Rs 3.6 crore investment for her alum-based deodorant, Phitku, on Shark Tank India
- When
- During episode 16 of Shark Tank India
- Where
- On the show Shark Tank India
- Why
- To fund and grow her startup, Phitku, which offers a toxin-free, fragrance-free, and long-lasting deodorizing experience
- Actress
- Neha Marda
- Product
- Phitku (Alum-based deodorant)
- Investors
- Anupam Mittal, Aman Gupta
- Investment Amount
- Rs 3.6 crore (Rs 1.8 crore each)
- Equity Offered
- 1% each for Rs 1.8 crore
- Company Valuation
- Rs 180 crore
- Royalty Share
- 5% until Rs 5.4 crore is recouped
- Product Price
- Rs 999
