Archive · 24 May 2025
Shaquille O'Neal and Son Revive Reebok's Brand
Shaquille O'Neal, the famous basketball player, is working with his son Shareef to make Reebok popular again.
They are trying to reach young people by using new ideas and athletes.
Shareef helped design a new basketball shoe, 'Engine A,' and is helping promote the brand.
They've signed Angel Reese, a star basketball player, to represent the brand.
A new Netflix show, "Power Moves with Shaquille O’Neal," will show how they are trying to bring Reebok back to the top.
Shaquille O'Neal brought his son Shareef to help rejuvenate Reebok.
Shareef O'Neal assists Reebok in appealing to a younger demographic.
Reebok launched 'Engine A,' its first performance basketball shoe in ten years.
Angel Reese, a WNBA player, is Reebok's first NIL athlete.
A Netflix docuseries, 'Power Moves with Shaquille O’Neal,' will cover Reebok's comeback.
- Who
- Shaquille O'Neal, Shareef O'Neal, and Angel Reese.
- What
- Shaquille O'Neal and Shareef O'Neal are collaborating to revive the Reebok brand.
- When
- 2023 (Reebok's comeback began); June 4, 2025 (docuseries premiere)
- Where
- Reebok
- Why
- To revitalize the Reebok brand and connect with a younger audience.
- Key Figure
- Shaquille O'Neal
- Key Figure
- Shareef O'Neal
- Reebok's Comeback Started
- 2023
- Reebok's First NIL Athlete
- Angel Reese
- New Shoe
- Engine A
- Docuseries Release
- June 4, 2025
Sources
Shaquille O'Neal almost gifted a Rolls Royce to Jimmy Fallon after two pair of Reebok sneakers
Shaquille O’Neal sparks bizarre rivalry with Michael Strahan and Andy Cohen on Tonight Show
