Archive · 16 Sep 2025
Matcha Prices Soar: Rising Demand, Harvest Issues, and Tariffs
Matcha, the popular green tea powder, is becoming more expensive.
This is because lots of people want matcha, especially in the US.
Bad weather in Japan hurt the matcha harvest.
Additionally, taxes (tariffs) on matcha coming from China and Japan make it cost more.
So, you might pay more for matcha lattes and other matcha treats.
Global matcha prices are rising rapidly due to increased demand and limited supply.
U.S. matcha retail sales have surged by 86% in the past three years.
Poor weather in Japan reduced this year's matcha harvest.
Tariffs on matcha imports from China and Japan are impacting prices.
Importers and cafe owners are struggling to balance costs.
- Who
- Matcha consumers, suppliers, and businesses
- What
- Matcha prices are increasing significantly.
- When
- Now, with further increases expected.
- Where
- Global market, especially impacting the U.S., Japan, and China.
- Why
- Increased demand, poor harvests, rising labor costs, and tariffs.
Suppliers/Producers
Consumers
Pricing
Suppliers/Producers
Suppliers are increasing prices due to supply chain issues, poor harvests and import taxes.
Consumers
Consumers will have to pay more for their matcha products.
- U.S. Matcha Retail Sales Increase
- Up 86% in the past three years
- U.S. Tariff on Chinese Matcha
- 37.5%
- U.S. Tariff on Japanese Matcha
- 15%
- Expected Price Increase (Lower Grades)
- 30% to 50%
- Expected Price Increase (Highest Grade Japan)
- 75%
Sources
Matcha Lovers, The Price Of Your Favourite Drink Has Soar By 30 to 50 Percent, Know Why
Matcha Madness: Prices popular tea soar due to global demand
How Much For Matcha? Prices For Popular Powdered Tea Soar Due To Global Demand
