Archive · 13 Jun 2025
RPSG Group Acquires MensXP Parent ILN for $9 Million
BRND.ME, a company that buys other companies, sold ILN, which owns websites like MensXP and iDiva, to RPSG Group for about $9 million.
This is much less than ILN was worth before.
BRND.ME is now concentrating on its health, wellness, and lifestyle brands.
The founder of MensXP left the company earlier this year.
RPSG Group acquired India Lifestyle Network (ILN), the parent company of MensXP, from BRND.ME.
The sale price was approximately $9 million, an 85% discount from ILN's previous valuation.
The acquisition included ILN assets like iDIVA and HYPP.
BRND.ME is focusing on health and wellness and lifestyle brands.
ILN's founder, Angad Bhatia, exited the company earlier this year.
- Who
- RPSG Group acquired ILN from BRND.ME.
- What
- RPSG Group acquired India Lifestyle Network (ILN).
- When
- Not explicitly mentioned.
- Where
- Not explicitly mentioned.
- Why
- BRND.ME is streamlining its portfolio to focus on health, wellness, and lifestyle brands.
BRND.ME Perspective
RPSG Group Perspective
Strategic Focus
BRND.ME Perspective
Simplifying portfolio and focusing on health, wellness and lifestyle verticals.
RPSG Group Perspective
Not explicitly stated.
- Seller
- BRND.ME
- Buyer
- RPSG Group
- Sale Price
- $9 million
- Sold Entity
- India Lifestyle Network (ILN)
- ILN Platforms
- MensXP, iDiva, HYPP
- Discount
- 85%
- BRND.ME Revenue Focus
- Health & Wellness (60%), Lifestyle (40%)
