Archive · 20 Jul 2026
Brand USA Launches 'More to Love' Campaign Post-World Cup
Brand USA has started a new campaign called 'More to Love' to thank football fans who came to the US for the World Cup.
They want these fans to come back and explore more of the country.
The campaign shows all the cool places in the US, like national parks and different states.
It started on July 20 and is being promoted in many countries, including India.
The World Cup was a big event with teams from all over the world, and Spain won by beating Argentina.
Brand USA wants to show how welcoming and exciting the US is for visitors.
Brand USA launched the 'More to Love' campaign to promote US tourism post-World Cup.
The campaign targets international fans who visited the US during the World Cup.
Fans showed interest in exploring beyond matches, including road trips and national parks.
The campaign highlights attractions across all 50 states, 5 territories, and the District of Columbia.
Paid amplification of the campaign began on July 20 in several countries, including India.
- Who
- Brand USA, international football fans
- What
- Launch of 'More to Love' campaign to promote US tourism
- When
- July 20, following the World Cup final
- Where
- United States, with global promotion including India
- Why
- To showcase US hospitality and attract more visitors beyond the World Cup
Tourism Promotion
Cultural Exchange
Campaign Focus
Tourism Promotion
Promotes US tourism and attractions beyond the World Cup matches.
Cultural Exchange
Encourages cultural exchange by inviting international fans to explore diverse US landscapes and experiences.
- Campaign Name
- 'More to Love'
- Launch Date
- July 20
- Target Audience
- International football fans, including those from India
- Key Attractions
- 50 states, 5 territories, District of Columbia, 63 national parks
- World Cup Result
- Spain won by defeating Argentina 1-0
- Host Countries
- USA, Canada, Mexico
