Archive · 19 Dec 2025
Warner Bros. Launches New Contemporary Film Label
Warner Bros.
is starting a new film label led by Christian Parkes, who was previously at Neon.
This label will focus on making movies that are not too expensive and will use creative marketing to attract younger audiences like Gen Z. The movies will be shown in theaters around the world.
Jason Wald and Spencer Collantes, who also worked at Neon, will join the team.
The label aims to release 2-3 movies each year.
This is part of Warner Bros.'s plan to offer a variety of films beyond big blockbusters.
The idea is to support new filmmakers and give theaters more types of movies to show.
The label will work with both independently made films and new projects developed in-house.
Warner Bros. is launching a new contemporary film label led by Christian Parkes, former Chief Marketing Officer at Neon.
The label will focus on smartly budgeted global theatrical releases with innovative marketing campaigns.
Jason Wald will be Head of Acquisitions & Production, and Spencer Collantes will be VP, Marketing & Creative.
The label aims to release 2-3 titles annually, targeting digital natives and Gen Z audiences.
This initiative is part of Warner Bros.'s strategy to offer diverse title offerings beyond blockbusters and support new cinematic voices.
- Who
- Christian Parkes, Jason Wald, Spencer Collantes
- What
- Launch of a new contemporary film label at Warner Bros.
- When
- Expected to be officially named by Sundance 2024
- Where
- Warner Bros. Motion Picture Group
- Why
- To discover new cinematic voices and meet exhibition demands for diverse title offerings beyond blockbusters
- Lead Executive
- Christian Parkes
- Focus
- Smartly budgeted global theatrical releases
- Target Audience
- Digital natives and Gen Z
- Annual Releases
- 2-3 titles
- Key Executives
- Jason Wald, Spencer Collantes
- Strategic Goal
- Innovative marketing campaigns
- Studio Context
- Part of Warner Bros. Pictures Group