Archive · 21 Jun 2025
Apple Considers Buying AI Startup Perplexity Amidst Search Competition
Apple is thinking about buying Perplexity, an AI search company.
They've had some talks, but no deal yet.
Apple might use Perplexity's tech in its Safari web browser to compete with Google's search.
Other big tech companies are also interested in Perplexity, which is worth $14 billion.
This is happening because AI search is getting popular, especially with young people.
The government is also looking at how Google works, which might push Apple to find its own search solution.
Apple is considering acquiring AI search startup Perplexity.
Internal discussions occurred, but no offer has been made.
Perplexity is an AI search tool, valued at $14 billion.
Meta Platforms also explored acquiring Perplexity earlier.
Apple may integrate Perplexity tech into Safari to reduce reliance on Google.
- Who
- Apple and Perplexity AI
- What
- Apple is exploring a potential acquisition of Perplexity AI.
- When
- Reported recently.
- Where
- United States
- Why
- To enhance AI capabilities and reduce dependency on Google search.
- Company Considering Acquisition
- Apple
- Target Company
- Perplexity AI
- Stage of Discussions
- Early stage
- Potential Integration
- Safari browser
- Perplexity Valuation
- $14 billion
Sources
BBC threatens legal action against AI start-up Perplexity over content scraping, FT reports
Apple explores potential deal with Perplexity AI: Report
Apple executives held internal talks about buying Perplexity, says report