Archive · 9 Oct 2026
Ramraj Cotton Names Vijay Deverakonda Lagnaa Collection Ambassador
Ramraj Cotton has chosen actor Vijay Deverakonda to represent its Lagnaa wedding collection.
The collection is made for weddings and festivals.
It includes silk dhotis, shirts and angavastrams.
The company says the clothes bring together traditional Indian styles and modern looks.
Its leaders say Deverakonda can help connect these traditions with young people.
They also hope the partnership will help spread the brand’s dhoti tradition across India.
Ramraj Cotton appointed actor Vijay Deverakonda as brand ambassador for its Lagnaa Pure Silk Wedding Collection.
The collection is designed for weddings and festive occasions.
It includes pure silk dhotis, shirts and angavastrams.
Founder and chairman K R Nagarajan said Deverakonda connects traditional culture with a modern appeal.
Managing director B R Arun Eashwar said the partnership supports the brand’s effort to expand its cultural legacy and dhoti tradition across India.
- Who
- Ramraj Cotton and actor Vijay Deverakonda.
- What
- Deverakonda was appointed brand ambassador for the Lagnaa Pure Silk Wedding Collection.
- Where
- Vijayawada is given as the dateline; the partnership is intended to expand the tradition across India.
- Why
- Ramraj Cotton says the partnership connects traditional culture with modern appeal and supports the brand’s cultural legacy and dhoti tradition.
Brand perspective
Consumer perspective
Purpose of the partnership
Brand perspective
Ramraj Cotton says Deverakonda’s modern appeal can connect traditional clothing with today’s youth and help extend the brand’s cultural legacy.
Consumer perspective
The article does not include a consumer response or an independent assessment of the partnership’s impact.
- Brand
- Ramraj Cotton
- Ambassador
- Vijay Deverakonda
- Collection
- Lagnaa Pure Silk Wedding Collection
- Products
- Pure silk dhotis, shirts and angavastrams
- Occasions
- Weddings and festive occasions
- Company representatives quoted
- K R Nagarajan, founder and chairman; B R Arun Eashwar, managing director