Archive · 19 Nov 2025
In 2025, Calling Agencies 'AI' Misses the Point
In 2025, many agencies call themselves 'AI agencies' because AI is everywhere.
But this is like saying a chef uses fire - it's not special anymore.
AI can help, but it can't replace human creativity.
Agencies should show what they do with AI, not just use the term.
AI is ubiquitous in creative and digital agencies in 2025
Labeling agencies as 'AI' is misleading as it's just a tool, not their identity
AI can't replace human creativity and cultural understanding in advertising
Agencies should highlight what they do with AI, not just use the term
The future is about making AI serve creativity, not replace it
- Who
- Creative and digital agencies
- What
- Misleadingly labeling themselves as 'AI agencies'
- When
- In 2025
- Where
- Industry-wide
- Why
- AI is ubiquitous and agencies want to appear innovative
- AI usage
- Over 80% of agencies use AI in their workflows
- AI's role
- AI can assist but not replace human creativity and cultural understanding
- Agency rebranding
- Agencies should highlight what they do with AI, not just use the term 'AI agency'