Archive · 5 Jan 2026
Amazon Returns to Beacon Theatre for Upfront Presentation
Amazon is having a big event on May 11 at the Beacon Theatre in New York.
This event is for advertisers to see all the cool shows and music on Amazon's platforms like Prime Video and Twitch.
Amazon wants to show how they can help advertisers reach lots of people, more than 300 million, with ads that are easy to make and work well.
They will also have a way for people to watch the event online if they can't be there in person.
Other big companies like NBCUniversal and Fox are having their own events around the same time.
Amazon is hosting its annual upfront presentation for advertisers on May 11 at the Beacon Theatre in New York.
The event will feature programming from Prime Video, Prime Sports, Amazon MGM Studios, Twitch, Wondery, and Amazon Music.
Amazon aims to showcase innovations to help brands reach over 300 million ad-supported viewers in the U.S.
A virtual viewing option will be available for those unable to attend in person.
Other major companies like NBCUniversal and Fox Corp. have also scheduled upfront events for May 11.
- Who
- Amazon
- What
- Annual upfront presentation to advertisers
- When
- Monday, May 11
- Where
- Beacon Theatre, New York
- Why
- To showcase programming and ad innovations to advertisers
- Event Date
- Monday, May 11
- Location
- Beacon Theatre, New York
- Platforms Featured
- Prime Video, Prime Sports, Amazon MGM Studios, Twitch, Wondery, Amazon Music
- Ad-Supported Audience
- More than 300 million viewers in the U.S.
- Virtual Viewing Option
- Available for those unable to attend in person