Archive · 28 Jul 2026
Apple's Next CEO Focuses on Entertainment Growth
John Ternus, who will become the new CEO of Apple in September, has shared his plans to continue growing Apple's entertainment business.
He wants to keep making high-quality TV shows and movies through Apple TV+, which started in 2019.
Ternus and current CEO Tim Cook both believe in focusing on quality rather than making a lot of content.
They also mentioned that Apple might partner with others on projects where they can use their special technology, like they did with Brad Pitt’s F1 movie.
This movie used custom cameras to make the racing experience feel real, and it was very popular.
John Ternus, Apple's future CEO, plans to expand the company's entertainment business.
Apple TV+ launched in 2019, offering exclusive TV series and films.
Ternus emphasizes building on the momentum of Apple TV+ with high-quality content.
Tim Cook supports focusing on quality over quantity in Apple's entertainment strategy.
Apple is open to partnerships that leverage its technological expertise in entertainment projects.
- Who
- John Ternus, Tim Cook
- What
- Apple's focus on entertainment growth under new CEO
- When
- September transition
- Where
- Cupertino, California
- Why
- To build on momentum in TV and film
Quality Over Quantity
Expanding Entertainment Partnerships
Content Strategy
Quality Over Quantity
Apple prioritizes high-quality content over producing a large volume of shows and films.
Expanding Entertainment Partnerships
Apple is open to partnerships that leverage its technological expertise in entertainment projects.
- Current Role
- Hardware Chief
- Future Role
- CEO
- Transition Timeline
- September
- Entertainment Venture
- Apple TV+
- Launch Year
- 2019
- Notable Project
- Brad Pitt’s F1 Movie