Archive · 25 Jul 2025
Seiko Revives King Seiko VANAC: A Conversation with Akio Naito
Seiko is bringing back its King Seiko watches, which were popular in the 60s and 70s.
These watches have a unique design and are being updated with new technology.
The company's president, Akio Naito, says it's not just about the old designs, but making them modern.
The goal is to be a premium option under $5,000, with good quality and style.
The new watches will have features like a long-lasting power reserve.
It is not a copy of the old designs but a modern version.
Seiko relaunched the King Seiko VANAC collection in Bangkok, Thailand.
The original King Seiko line was discontinued in 1975.
The revival aims to modernize the brand, using state-of-the-art watchmaking technology.
King Seiko is positioned as a premium segment within the Seiko brand, priced under $5,000.
The new VANAC series features a 72-hour power reserve and an accuracy of +5/-10 seconds per day.
- Who
- Seiko, led by President Akio Naito.
- What
- Seiko relaunched the King Seiko VANAC watch collection.
- When
- The King Seiko line was revived in 2022.
- Where
- The relaunch was held in Bangkok, Thailand.
- Why
- To modernize the brand, compete in the premium watch segment, and reflect the dynamism of the 60s and 70s.
Nostalgia vs. Modernization
Heritage and Innovation
Design Philosophy
Nostalgia vs. Modernization
Focus on merely replicating the original designs.
Heritage and Innovation
Incorporate modern technology and advancements.
- Brand
- Seiko
- Product
- King Seiko VANAC collection
- Relaunch Year
- 2022
- Price Segment
- Under $5,000
- Power Reserve
- 72 hours
- Accuracy
- +5/-10 seconds per day