Archive · 5 Aug 2025
Sara Tendulkar Named Australia Tourism Campaign Ambassador
Australia wants more tourists!
They have launched a new campaign called 'Come and Say G'Day'.
They hired famous people like Sara Tendulkar to be ambassadors.
This campaign will start in China and then go to other places.
These ambassadors will show off what Australia has to offer.
This is the second time Australia is running the 'Come and Say G'Day'.
Sara Tendulkar is the brand ambassador for Australia's new tourism campaign.
The campaign, 'Come and Say G'Day', aims to attract international travelers.
The campaign is worth $130 million and will run for two years.
The campaign will launch first in China on August 7.
The campaign will feature Sara Tendulkar and other global personalities across different media.
- Who
- Sara Tendulkar, Robert Irwin, Nigella Lawson, Yosh Yu, Abareru-kun, and Thomas Weatherall.
- What
- A new tourism campaign named 'Come and Say G'Day' to attract international travelers.
- When
- The campaign will first go live in China on August 7.
- Where
- Australia.
- Why
- To encourage international travelers to visit Australia.
- Campaign Name
- Come and Say G'Day
- Brand Ambassador (India)
- Sara Tendulkar
- Campaign Goal
- Encourage international tourism
- Campaign Launch (China)
- August 7
- Managing Director
- Phillipa Harrison
- Campaign Value
- $130 million
