Asian Paints Partners with BCCI for Three Years

Asian Paints has made a big deal with the BCCI to be the official colour partner for Indian cricket for the next three years.

This means they will support men's, women's, and domestic cricket matches.

The deal is worth about Rs 45 crore and will include over 110 matches.

Asian Paints plans to do fun activities like fan cameras and colour countdowns during the games.

The company's CEO, Amit Syngle, said this partnership will help them connect with fans and show off their brand in new ways.

Asian Paints is already a big name in paints in India and spends a lot on marketing.

They see cricket as a great way to reach more people and make their brand stronger.