Archive · 13 Nov 2025
Apple and Issey Miyake's iPhone Pocket: Expensive and Divisive
Apple, the company that makes iPhones, has teamed up with a famous fashion designer named ISSEY MIYAKE.
Together, they made a new product called the 'iPhone Pocket.'
It's like a stretchy pouch made of knitted material, kind of like a fancy sock for your phone.
You can use it to carry your iPhone and a few other small things.
It comes with straps so you can wear it on your body or attach it to your bag.
However, it's quite expensive, costing around Rs 20,000 in India.
Many people on the internet think it looks silly, like a sock, and is too pricey.
Some also feel Apple should focus more on developing new technology like AI instead of making such accessories.
It's getting mixed reactions online, with many criticizing its design and cost.
Apple has collaborated with Japanese fashion house ISSEY MIYAKE to create the 'iPhone Pocket,' a wearable knit pouch.
The accessory is designed to hold an iPhone and small items, inspired by minimalist fashion and crafted from 3D-knit fabric.
In India, the iPhone Pocket is priced at Rs 20,379 and is available in long and short strap variants.
Social media reactions have been largely mixed to negative, with many comparing the product to a sock and criticizing its high cost.
Critics suggest that Apple should focus on AI development rather than expensive, unconventional accessories like the iPhone Pocket.
- Who
- Apple and ISSEY MIYAKE
- What
- Launched the 'iPhone Pocket', a wearable, knit pouch designed to hold an iPhone and small accessories.
- When
- Not explicitly stated, but recent social media reactions suggest it is a new or recently released product.
- Where
- Available in India at Rs 20,379, with mention of global availability.
- Why
- To offer a fashionable and functional accessory that aligns with Apple's aesthetic principles and provides a unique way to carry the iPhone.
Supporters
Critics
Design and Appeal
Supporters
The design celebrates craftsmanship, simplicity, and utility, aligning with iPhone aesthetics through matching colors and minimalist form. Some users believe the design could appeal to Asian consumers who admire Miyake.
Critics
Many users find the product resembles a sock and question its high price point, with some sarcastically remarking that Apple is 'playing with socks' while competitors focus on AI.
Value Proposition
Supporters
The accessory offers a new way to wear and carry the iPhone, potentially enhancing a user's personal connection with their device.
Critics
The high price is considered a significant drawback, leading to accusations that Apple is launching unnecessarily expensive and impractical products.
- Product
- iPhone Pocket
- Collaborator
- ISSEY MIYAKE
- Material
- 3D-knit fabric
- Price (India)
- Rs 20,379
- Variants
- Short strap, Long strap
- Functionality
- Holds iPhone and small accessories; can be worn or attached to bags