Archive · 13 Nov 2025

Apple and Issey Miyake's iPhone Pocket: Expensive and Divisive

Apple and Issey Miyake's iPhone Pocket: Expensive and Divisive

Apple, the company that makes iPhones, has teamed up with a famous fashion designer named ISSEY MIYAKE.

Together, they made a new product called the 'iPhone Pocket.'

It's like a stretchy pouch made of knitted material, kind of like a fancy sock for your phone.

You can use it to carry your iPhone and a few other small things.

It comes with straps so you can wear it on your body or attach it to your bag.

However, it's quite expensive, costing around Rs 20,000 in India.

Many people on the internet think it looks silly, like a sock, and is too pricey.

Some also feel Apple should focus more on developing new technology like AI instead of making such accessories.

It's getting mixed reactions online, with many criticizing its design and cost.

Sources