Archive · 1 Oct 2025
Cucinelli Rejects Short Seller Claims, Confirms Growth Target
Brunello Cucinelli, a luxury fashion company, says it's doing well and plans to grow.
A company called Morpheus Research said Cucinelli was doing things like still having stores in Russia and offering too many discounts, which could be bad.
Cucinelli denied these claims.
The company says it's following all the rules and its stores in Russia have been closed.
Cucinelli also said its business in Russia is small now compared to what it was before.
The fashion company's shares had dropped, but have since recovered.
Cucinelli's founder started the company in 1978 and is still in charge.
Brunello Cucinelli confirmed its full-year growth target.
Sales increased by 11% in the first nine months.
The company refuted claims by short seller Morpheus Research.
Morpheus Research accused Cucinelli of misleading investors about Russian operations and discounting.
Cucinelli stated its Russian subsidiary complies with all regulations and considers legal action.
- Who
- Brunello Cucinelli SpA
- What
- Confirmed its growth target and rejected claims from a short seller.
- When
- Wednesday, after short-seller report.
- Where
- Italy, specifically in the context of its Russian operations.
- Why
- To address claims of misleading investors and to reassure stakeholders about the company's performance.
- Company
- Brunello Cucinelli SpA
- Reported Growth
- 11% in the first nine months
- Target Revenue Growth
- 10% this year
- Short Seller
- Morpheus Research
- Share Drop
- 19% after Morpheus report
- Russian Revenue (2024)
- €30.6 million (2.4% of total)
- Founder
- Brunello Cucinelli
- Founded
- 1978