Archive · 14 Aug 2025
Andhra Pradesh Seeks Global Markets for Araku Coffee
Andhra Pradesh is planning to sell Araku coffee around the world.
The government is working with Tata Consumer Products to create a brand and sell the coffee in various countries.
They are also talking to Starbucks to put Araku coffee on their menu.
The coffee is grown in a region of Andhra Pradesh and this project supports a lot of people.
Andhra Pradesh aims to globally market Araku coffee.
The government has partnered with Tata Consumer Products for branding.
Discussions are underway with Starbucks to feature Araku coffee.
Araku coffee cultivation spans 2.58 lakh acres in Paderu.
The initiative supports the livelihoods of 2.46 lakh people.
- Who
- The Andhra Pradesh government, Tata Consumer Products, and Starbucks.
- What
- Efforts to globally brand and market Araku coffee from Andhra Pradesh.
- When
- Ongoing, with plans to expand in the near future.
- Where
- Andhra Pradesh (AP), specifically in the Paderu region and aiming for global markets.
- Why
- To achieve global recognition and market expansion of Araku coffee.
- Coffee Origin
- Araku
- Cultivation Area
- 2.58 lakh acres
- Supporting Livelihoods
- 2.46 lakh people
- Key Partnership
- Tata Consumer Products
- Potential Retailers
- Starbucks
