Archive · 17 Jun 2025
Dettol Fresh Soap: 12-Hour Freshness Launch in India
Dettol, a trusted hygiene brand, has made its soaps even better!
They've launched new versions of their Cologne Fresh and Lime Fresh soaps that keep you feeling fresh for 12 hours.
The goal is to help you feel confident and ready for anything, like a big meeting or a fun night out, without worrying about body odor.
The company created ads showing how the soaps can give you the confidence to take on opportunities.
These new soaps kill germs that cause body odor, so you can feel fresh all day long.
Dettol has launched new soaps, Cologne Fresh and Lime Fresh, offering 12-hour freshness.
The new products aim to boost consumer confidence by combating body odor.
The products remove 99.9% of odor-causing germs, according to the brand.
Two ad films, conceptualized by McCann Worldgroup, highlight the product's benefits.
The campaign emphasizes feeling confident and ready for opportunities.
- Who
- Dettol, a hygiene brand.
- What
- Dettol launched new soaps, Cologne Fresh and Lime Fresh, with 12-hour freshness.
- When
- The launch occurred recently, as per the article.
- Where
- India
- Why
- To offer consumers confidence by keeping them feeling fresh and ready for opportunities.
Advertisers
Consumers
Campaign Goals
Advertisers
Emphasis on product benefits and consumer confidence.
Consumers
Focus on sales and brand promotion.
- Brand
- Dettol
- Product Types
- Cologne Fresh and Lime Fresh soaps
- Benefit
- 12-hour freshness
- Target
- Consumers seeking confidence and protection from body odor
- Agency
- McCann Worldgroup
- Key Message
- Feeling fresh and confident