Archive · 23 Aug 2025

Cracker Barrel's New Logo Sparks Controversy Amid Rebranding

Cracker Barrel's New Logo Sparks Controversy Amid Rebranding

Cracker Barrel, a restaurant chain, changed its logo to a simpler design.

This change upset some people, particularly conservatives, who called it "woke."

The company says its values haven't changed, but the rebrand has faced criticism.

The company is also updating its stores.

This is happening in a time when many companies are being very careful not to get involved in political arguments because they could lose customers.

Sources