Archive · 20 Nov 2025
26 E-commerce Giants Pledge to Eliminate Dark Patterns
26 big online shopping websites and apps in India have promised to stop using sneaky tricks to make people buy things.
They checked their websites and apps to make sure these tricks were gone.
The government is happy about this and wants other companies to do the same.
They are also teaching people how to spot these tricks and report them.
26 leading e-commerce platforms declare compliance with dark pattern guidelines
Initiative led by Union Ministry of Consumer Affairs
Companies conducted internal or third-party audits to remove deceptive practices
CCPA appreciates the move and urges others to follow suit
Consumers educated to identify and report dark patterns
- Who
- 26 leading e-commerce platforms including Flipkart, Zomato, Blinkit, etc.
- What
- Committed to eliminating dark patterns
- When
- November 2023
- Where
- India
- Why
- To prevent deceptive online design practices that mislead consumers
Pro-consumer advocates
E-commerce industry
Transparency
Pro-consumer advocates
Welcome the commitment to transparency and ethical practices
E-commerce industry
Concerned about potential overreach and increased regulation
- Total Firms
- 26
- Initiative
- Self-declarations of compliance with dark pattern guidelines
- Audits Conducted
- Internal or third-party audits
- Agency Involved
- Department of Consumer Affairs and Central Consumer Protection Authority (CCPA)
- Complaint Mechanism
- National Consumer Helpline (NCH)
Sources
DoCA receives self declarations from 25 e-commerce firms on removing deceptive online design
26 major e-commerce platforms declare full compliance with dark pattern rules
Flipkart, Zomato, Blinkit among 26 leading e-commerce platforms to declare confirming compliance with dark patterns norms
26 Grocery And Online Shopping Apps Free From 'Dark Patterns'. See List
