Archive · 5 Sep 2025

boAt IPO: Unlisted Share Price Declines, Following Similar Trends

boAt IPO: Unlisted Share Price Declines, Following Similar Trends

Imagine Marketing, the company behind boAt electronics, is planning an IPO to sell shares to the public.

The unlisted share price has dropped by 13.5% in the last six months.

This decline is similar to how other companies' unlisted shares have performed before their IPOs.

The upcoming IPO aims for a valuation of Rs 13,000 crore, including new shares and shares sold by existing investors.

This is Imagine Marketing's second attempt to go public, as a previous IPO was withdrawn in 2022.

The company, founded in 2013, is known for its affordable audio and wearable products.

Sources