Archive · 10 Sep 2026
Apple Raises iPhone 17 India Price After iPhone 18 Launch
Apple increased the price of the basic iPhone 17 in India.
It now starts at Rs 99,900, which is Rs 17,000 more than before.
The change happened after Apple launched newer iPhone 18 Pro models and the iPhone Duo.
Apple also changed the prices of the iPhone 17e and iPhone Air.
The iPhone 17e now starts at Rs 79,900.
The iPhone Air starts at Rs 1,49,900.
The iPhone Duo costs between Rs 2,99,900 and Rs 4,49,900 depending on storage.
The reports say a global shortage of chips increased manufacturing costs.
Apple has not yet launched the regular iPhone 18 or iPhone 18e, which are expected in early 2027.
Apple raised the base iPhone 17 price in India by Rs 17,000 to Rs 99,900, according to the reports.
Apple launched the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo at its Surprise and Shine event.
After the launch, Apple India revised prices for the iPhone 17e, iPhone 17, and iPhone Air.
The iPhone 17e starts at Rs 79,900, while the iPhone Air starts at Rs 1,49,900.
The reports attribute the price increases to higher manufacturing costs linked to a global chip shortage.
- Who
- Apple, led by new CEO John Ternus, changed iPhone prices in India.
- What
- Apple raised the base iPhone 17 price to Rs 99,900 and revised prices for other models.
- When
- The changes were made after the iPhone 18 Pro and iPhone Duo launch; the reports refer to the 2026 lineup.
- Where
- India.
- Why
- The reports link the increases to the launch of newer models and, in one account, to higher manufacturing costs caused by a global chip shortage.
Apple’s pricing rationale
Consumer concerns
Reason for the increase
Apple’s pricing rationale
The reports attribute the higher prices to rising manufacturing costs caused by a global chip shortage and to the arrival of newer iPhone models.
Consumer concerns
The higher prices may disappoint Apple customers in India and could affect iPhone sales before the festive season.
Availability of older Pro models
Apple’s pricing rationale
Apple retired the iPhone 17 Pro and iPhone 17 Pro Max from its active store lineup to make room for the iPhone 18 Pro series and iPhone Duo.
Consumer concerns
Retailers may still sell remaining iPhone 17 Pro stock until supplies run out, giving some buyers an alternative.
- Affected base model
- iPhone 17
- Reported iPhone 17 increase
- Rs 17,000
- New iPhone 17 starting price
- Rs 99,900
- iPhone 17e starting price
- Rs 79,900
- iPhone Air starting price
- Rs 1,49,900
- iPhone Duo price range
- Rs 2,99,900 to Rs 4,49,900
- Next standard models
- The iPhone 18 and iPhone 18e are reported to be scheduled for early 2027
