Archive · 27 Aug 2026
Kerala’s Onam Sales Surge Across Milk and Liquor
Onam is a major festival in Kerala.
Before the festival, people bought more milk and curd than during the same period last year.
Milma sold 1.46 crore litres of milk.
People also bought a lot more liquor through state-supported outlets.
Liquor sales reached Rs 126.31 crore on Uthradam, the day before the main celebrations.
Families used milk, curd and ghee to prepare traditional foods such as payasam and sadya.
Milma said it planned ahead and managed supplies to meet demand.
The figures show that many kinds of shopping increase during Onam.
Milma sold 1.46 crore litres of milk between August 20 and Uthradam on August 25, up 5.61% from the comparable period.
Curd sales rose 9.68%, exceeding 18 lakh kilograms during the same festive period.
BEVCO and Consumerfed recorded liquor sales of Rs 771.29 crore over eight days, nearly 11% higher than last year.
Liquor sales reached Rs 126.31 crore on Uthradam, including about Rs 20 crore through Consumerfed outlets.
Regional unions reported increased milk, curd and ghee sales as Kerala prepared for Onam celebrations.
- Who
- Kerala consumers, Milma, BEVCO, Consumerfed and regional dairy unions were involved in the reported sales.
- What
- Milk, curd, ghee and liquor sales increased during the period leading up to Onam.
- When
- Milk and curd figures cover August 20 through Uthradam on August 25; liquor figures cover the eight days before Uthradam.
- Where
- Kerala, including the Thiruvananthapuram, Ernakulam and Malabar regions.
- Why
- Consumers were stocking up for Onam, while Milma said advance planning, expanded procurement and supply-chain management helped meet seasonal demand.
- Milk sales
- Milma sold 1.46 crore litres between August 20 and August 25, a 5.61% increase.
- Curd sales
- Sales exceeded 18 lakh kilograms, rising 9.68%.
- Liquor sales
- BEVCO and Consumerfed recorded Rs 771.29 crore over the eight days before Uthradam, compared with Rs 694.96 crore the previous year.
- Uthradam liquor sales
- Total sales reached Rs 126.31 crore; Consumerfed outlets accounted for about Rs 20 crore.
- Regional milk growth
- Milk sales rose 5.86% in Thiruvananthapuram, 4.2% in Ernakulam and 6.03% in Malabar.
- Regional curd growth
- Curd sales increased 7.94% in Thiruvananthapuram, 16.44% in Ernakulam and 8.7% in Malabar.
- Ghee sales
- Thiruvananthapuram, Ernakulam and Malabar unions sold 297.85, 172.58 and 358.35 tonnes respectively between August 1 and 25.