Archive · 19 Nov 2025
Apple's Luxury iPhone Pouch Sparks Viral Outrage Over Price
Apple made a fancy bag for your iPhone that costs as much as a new phone.
People on the internet are laughing and surprised about the price.
Apple launched a luxury iPhone pouch in collaboration with Issey Miyake
The pouch costs Rs 20,000 (USD 229.95)
It went viral on social media for its high price and simple design
Users shared humorous takes and DIY alternatives
Availability is limited to select markets
- Who
- Apple, in collaboration with Issey Miyake
- What
- Launched a luxury iPhone pouch
- When
- Recently
- Where
- Select markets including France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US
- Why
- To offer a unique way to carry an iPhone, aligning with the brand's philosophy
Proponents of Luxury
Advocates of Frugality
Value of Luxury
Proponents of Luxury
Luxury items are about status, craftsmanship, and exclusivity
Advocates of Frugality
High prices don't always equate to value, especially for simple items like a phone pouch
- Price
- Rs 20,000 (USD 229.95)
- Designer
- Issey Miyake
- Design Director
- Yoshiyuki Miyamae