Archive · 17 Aug 2026
Study: Heavy Instagram Use May Blur Self-Face Recognition
Scientists wanted to find out if Instagram changes how we see our own bodies and faces.
They studied 95 young people in a virtual reality experiment.
The young people were touched gently while they watched a virtual face being touched in the same way.
People who had used Instagram for a long time were more likely to mix up another person's face with their own.
This suggests Instagram can make our sense of our own body weaker.
The researchers think seeing the same kind of 'perfect' faces again and again causes this.
They say Instagram should show more different kinds of faces and bodies.
They also want digital literacy lessons to teach about the dangers of too much social media.
And they say body positivity can help people feel good about themselves.
Our feeling about our own body is not as fixed as we think.
A study published in Computers in Human Behavior examined Instagram's effect on body perception among 95 young people.
Participants underwent a virtual reality experience with tactile stimulations while watching a virtual face.
Researchers measured daily time on Instagram, years of use, and beauty filter use.
Those who used Instagram longer were more likely to confuse someone else's face with their own.
Researchers recommend diversifying Instagram feeds, digital literacy initiatives, and body-positivity movements.
- Who
- Researchers from Italy, Australia, and Poland, who studied 95 young people
- What
- Found that prolonged Instagram use may blur the perceptual boundary between self and others, eroding bodily identity
- When
- Not specified in the article
- Where
- Study conducted by researchers from Italy, Australia, and Poland; published in Computers in Human Behavior
- Why
- To test whether exposure to idealized, homogenized appearance-focused content disrupts the integration of internal and external bodily experiences
- Study published in
- Computers in Human Behavior
- Participants
- 95 young people
- Researchers from
- Italy, Australia, and Poland
- Method
- Virtual reality experience with tactile stimulations
- Instagram metrics measured
- Daily time on app, years of use, beauty filter use
- Key finding
- Longer Instagram use linked to confusing others' faces with one's own
- Recommended actions
- Diversify Instagram algorithms, digital literacy initiatives, promote body positivity