Archive · 7 Oct 2026
Paytm Launches Pi to Bring AI Agents to Financial Institutions
Paytm has created a service called Paytm Intelligence, or Pi.
It offers AI agents to banks, lenders and insurance companies.
These agents can help with sales, customer questions and everyday operations.
They can also help businesses reach new customers and offer services to existing ones.
Paytm says Pi uses a model developed over about two years.
The model learns from transaction and customer-behaviour data Paytm has gathered.
Paytm says it can help predict fraud, creditworthiness and whether an insurance claim is credible.
Pi will first be offered to customers in India and the UAE.
Paytm unveiled Paytm Intelligence, or Pi, at the Global Fintech Fest in September.
The enterprise service offers AI agents for sales, customer service and operational tasks at financial institutions.
Pi will initially serve clients in India and the UAE, and Paytm has begun offering it to some customers.
Its financial-services AI model draws on transaction and customer-behaviour data Paytm has collected over time.
Paytm says its AI capabilities can help predict fraud, assess creditworthiness and evaluate whether claims are credible.
- Who
- Paytm, led by founder and CEO Vijay Shekhar Sharma, is offering Pi to financial institutions.
- What
- Paytm unveiled Pi, an enterprise service that provides AI agents for sales, customer service and operations.
- When
- Pi was unveiled at the Global Fintech Fest in September; Paytm has begun offering it to some customers.
- Where
- The service will initially serve clients in India and the UAE.
- Why
- Paytm aims to use its payments scale and accumulated transaction and customer-behaviour data to build AI services for other businesses.
- Service
- Paytm Intelligence, also called Pi
- Announced
- At the Global Fintech Fest in September
- Initial markets
- India and the UAE
- Target clients
- Banks, lenders and insurers
- Use cases
- Sales, customer service and operations
- Model development
- Paytm says it has been developing the financial-services AI model for about two years.
- Existing availability
- Paytm has begun offering Pi to a few customers.