Archive · 30 Jun 2025
HYBE Plans India Expansion for BTS, SEVENTEEN Concerts
HYBE, the company behind popular K-pop groups like BTS and Seventeen, is planning a big move to India.
They're setting up an office there with the goal of starting operations in late 2025.
This is part of HYBE's plan to bring K-pop to India, a country with a huge population.
The company wants to work with the local music scene, respecting Indian culture.
HYBE is trying to copy their global success, where they have found success in different markets.
The goal is to increase the company's global presence.
HYBE plans to launch a subsidiary in India.
Operations are expected to begin between September and October 2025.
HYBE is conducting local market research.
Chairman Bang Si Hyuk aims to export the K-pop system to India.
This aligns with the 'Multi-home, Multi-genre' strategy.
- Who
- HYBE and Chairman Bang Si Hyuk
- What
- HYBE is launching a subsidiary in India.
- When
- Operations expected to begin around September or October 2025.
- Where
- India
- Why
- To export the K-pop system and expand the company's global reach.
- Company
- HYBE
- Target Market
- India
- Expected Launch
- September/October 2025
- Strategy
- Multi-home, Multi-genre
- Focus
- K-pop expansion