Archive · 13 Jun 2025
iOS 18 Adopts Android Features: A Familiar Experience
Apple's new iOS 18 software has some features that are very similar to what Android phones already have.
One is a tool that screens calls, like the Pixel phones do.
Another is Hold Assist, which lets your phone wait on hold for you with customer service.
Even Android is copying ideas from Apple now, like live activities.
It shows that both Apple and Android are sharing ideas to make phones better for everyone.
It's like two friends learning from each other!
Apple introduced new features in iOS 18 that resemble features already available on Android.
iOS 18 includes a Call Screening tool similar to Google's Pixel phones.
Hold Assist, which lets iPhones notify users when a customer service agent is on the line, is also coming to iOS 18, mirroring an Android feature.
Android is also adding features from iOS, such as Live Activities and enhanced customization for quick settings.
These cross-platform inspirations benefit users, regardless of their preferred operating system.
- Who
- Apple.
- What
- Apple's iOS 18 is incorporating features similar to those found on Android.
- When
- Announced at Apple's WWDC 2024.
- Where
- Introduced for iPhones.
- Why
- To enhance user experience with features previously exclusive to Android and to create a more feature rich and user-friendly operating system.
Critics of Apple's Approach
Supporters of Apple's Approach
Innovation vs. Functionality
Critics of Apple's Approach
Apple repackages existing ideas as innovations.
Supporters of Apple's Approach
Good design transcends brand loyalty and what matters is functionality.
- Operating System
- iOS 18
- Key Features
- Call Screening, Hold Assist
- Android Inspiration
- Call Screening (from Pixel phones), Hold Assist (from Pixel phones)
- Android Innovations
- Live Activities, Enhanced customisation for quick settings
- Event
- WWDC 2024