Archive · 29 Jan 2026
Nike's New Shoes Claim to Alter Mind
Nike has launched a new line of shoes called Nike Mind, which claims to alter your mind and improve focus.
The shoes have special foam nodes that stimulate the soles of your feet, aiming to make you feel calmer and more focused.
Nike says this can help athletes perform better under pressure.
However, some neuroscience experts are skeptical.
They say that while the shoes might change how your feet feel, there's not much evidence that they actually improve concentration or focus.
Some experts even think the extra sensation might be distracting.
The shoes are available now, starting at 79.99 pounds.
Nike launched the Nike Mind line, including the Mind 001 and Mind 002, claiming to alter mind and improve focus.
The shoes use 22 foam nodes to stimulate the soles of the feet, aiming to enhance sensory awareness and concentration.
Nike's chief science officer, Matthew Nurse, suggests the shoes can help athletes feel calmer and more present.
Neuroscience experts argue there's limited evidence that the shoes improve focus in healthy adults.
The Nike Mind series is available now, starting at 79.99 pounds.
- Who
- Nike and its chief science officer, Matthew Nurse
- What
- Launch of Nike Mind shoes claiming to alter mind and improve focus
- When
- Recently launched (exact date not specified)
- Where
- Available for purchase (location not specified)
- Why
- To enhance athletes' mental presence and focus during high-pressure moments
- Shoe Models
- Mind 001 (slide), Mind 002 (sneaker)
- Price
- Starting at 79.99 pounds
- Technology
- 22 independent foam nodes for sensory stimulation
- Claimed Benefits
- Improved focus, concentration, and mental presence
- Neuroscience Perspective
- Limited evidence for cognitive enhancement in healthy adults