Archive · 13 Aug 2025
SOCIAL Cafe-Bar Chain: Growth, Expansion, and Unique Spaces
SOCIAL is a cafe-bar chain in India that's like a modern version of the old-school hangout spots.
It's a place where people can work, hang out, and connect.
Each location has a unique design based on its neighborhood, and the brand uses social media to attract younger customers.
They have special events and menu items to keep things fresh and are expanding to new cities while focusing on community and connection.
SOCIAL, an Indian cafe-bar chain, aims to be a 'third space' for connection and productivity.
Launched in 2014, SOCIAL has expanded to 57 locations across 10 cities, inspired by Indian hangout spaces.
Each outlet is themed to its specific pincode, influencing design, events, and menu.
The brand markets itself as a lifestyle, curating experiences and using social media to engage Gen Z.
SOCIAL is experiencing steady growth and focusing on India, with expansion into tier-two cities.
- Who
- Impresario Entertainment & Hospitality.
- What
- SOCIAL is a cafe-bar chain.
- When
- Launched in 2014.
- Where
- 57 locations across 10 cities in India.
- Why
- To create a third space where people can work and socialize.
- Founder
- Riyaaz Amlani
- Chief Growth Officer
- Divya Aggarwal
- Locations
- 57
- Cities
- 10
- Revenue FY24
- Rs 676.78 crore
- Net Loss FY24
- Rs 14.02 crore