Online Brokers Shift Focus Amid Demat Slowdown

Online brokers in India are changing their strategies because fewer new people are opening demat accounts.

Instead of just helping people buy and sell stocks, they are now offering other services like loans, mutual funds, and wealth management.

This is because the market has been slow, and they want to keep their customers interested.

For example, Groww saw more money coming into their mutual funds and more people trading stocks and derivatives.

Angel One also saw growth in areas like loans and fixed deposits.

Zerodha started offering passive investment products early on.

The idea is to have customers use multiple products on the same platform so they stay loyal.