8 months ago
Sunset Clause: New Dating Trend in India
A sunset clause is a new dating trend in India where people set an expiration date for their relationship or dating app usage.
This helps them avoid endless dating with no future.
According to a survey by the dating app QuackQuack, 37% of people in metro cities and suburbs are adopting this clause.
They want to be more intentional in their dating lives and protect their emotional well-being.
The clause can be applied in two ways: singles can set a timeline for how long they will use a dating app, or couples can set a time limit for their relationship.
If the relationship doesn't progress as hoped, they can part ways gracefully.
This trend shows that people are moving beyond casual hook-ups and looking for meaningful relationships.
A sunset clause defines the expiration date of a relationship or dating app usage.
37% of people in metro cities and suburbs are adopting this clause to prevent endless dating.
The trend started in 2024 and is expected to peak this year.
Singles set a timeline for using dating apps, while couples set a time limit for their relationship.
The clause helps protect emotional bandwidth and ensures intentional dating.
- Who
- Young daters in metro cities and suburbs in India.
- What
- Adoption of a sunset clause in dating to set an expiration date for relationships or dating app usage.
- Where
- Metro cities and suburbs in India.
- When
- The trend started in 2024 and is expected to peak this year.
- Why
- To protect emotional bandwidth, prevent heartbreak, and ensure intentional dating.
Key facts
- Definition
- A sunset clause defines the expiration date of a relationship or dating app usage.
- Adoption Rate
- 37% of people in metro cities and suburbs are adopting this clause.
- Purpose
- To prevent being stuck in endless dating with no future.
- Application
- Singles set a timeline for using dating apps, or couples set a time limit for their relationship.
- Survey Source
- QuackQuack, a dating app.
- CEO Quote
- Ravi Mittal: 'Users are becoming more intentional in their choices.'
- Compatibility Factors
- Career, deeper connections, and similar hobbies.
Quotes
Dyuti Banerjee
Homechef and married individual who met her husband on a dating app
“Practical, but too practical. I am very curious to see an example couple now. You plan to part, and then in Maugham-style, one gets stuck in love, the other makes an exit or dies trying. This concept is sure to end up in an Ayushman Khurrana movie.”
telegraphindia.com
Mousumi Roy
Mother to a Gen Alpha child
“Here only the brain works, the heart has no role. Even the word mechanical falls short to define it.”
telegraphindia.com
Rahul Sequeira
Kolkata-based business development executive
“If it has a sunset clause then it is a contract. A time-bound contract which may or may not be renewed.”
telegraphindia.com
Resham Das
IT professional and millennial
“Everything has become so transactional these days.”
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Raina Kshetry
Content creator
“I think both parties should ideally put a seven-year time for any renewal of vows. Psychology states that humans have an overall personality change every seven years. Given how gamophobic humans are these days, such conditions lessen anxiety and focus more on spending time with each other. We humans work better if there are deadlines, right?”
telegraphindia.com
Panchali Kar
Freelance visual artist
“Very logical approach, to be honest. The previous generations did not understand that love and relationship are often not synonymous. Glad that this generation understands.”
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Sudesna
Video producer
“Are eta to purotai physical, but dil ka kya? (This is entirely physical, but what about the heart?), If you’re emotionally involved, the idea of a timeline doesn’t even come to mind. These days, the tagline of relationships seems to be ‘pehle istemal karein, phir biswas karein. (use first, trust later.)’ So I think it’s okay. Emotions only bring complexity, and people don’t like complexity anymore.”
telegraphindia.com
Debjani Chatterjee
Homechef
“Okay so a gel pen turned into a relationship. Is it?”
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Meghna Saha
Gen Z student
“I think we are obsessing about terms these days. But do you really think a relationship can be defined by just one label? The contract is dicey. When emotions are involved, only time will tell whether it lasts or not. It really depends on the dynamic they share.”
telegraphindia.com
Sritama Ghosh
Counselling psychologist at Monoshij
“Time, shared experiences, vulnerability and repeated emotional exchanges naturally create attachment and meaning. The longer two people are together, the more the bond becomes woven into one’s emotional world and even identity. That’s where the complication begins. Awareness alone does not dissolve attachment. For someone with an anxious attachment style, a sunset clause ending can feel like losing their primary source of comfort, even if the relationship was unhealthy. The nervous system doesn’t operate on logic. The bond starts serving validation rather than connection. Thoughts like ‘I’ve invested so much of myself here, how do I just walk away?’ make leaving the idea of the relationship harder than leaving the toxicity itself.”
telegraphindia.com
Pragya Priya Mandal
Counselling psychologist at Monoshij
“It might leave one person tremendously anxious, constantly wondering whether they will be chosen after the re-evaluation. In such cases, dating risks becoming performative. Rather than exploration, it can turn into a very long interview.”
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