8 months ago

Sunset Clause: New Dating Trend in India

Sunset Clause: New Dating Trend in India
What Is A Sunset Clause, The Newest Dating Term In Indian Relationships · NDTV

A sunset clause is a new dating trend in India where people set an expiration date for their relationship or dating app usage.

This helps them avoid endless dating with no future.

According to a survey by the dating app QuackQuack, 37% of people in metro cities and suburbs are adopting this clause.

They want to be more intentional in their dating lives and protect their emotional well-being.

The clause can be applied in two ways: singles can set a timeline for how long they will use a dating app, or couples can set a time limit for their relationship.

If the relationship doesn't progress as hoped, they can part ways gracefully.

This trend shows that people are moving beyond casual hook-ups and looking for meaningful relationships.

Key facts

Definition
A sunset clause defines the expiration date of a relationship or dating app usage.
Adoption Rate
37% of people in metro cities and suburbs are adopting this clause.
Purpose
To prevent being stuck in endless dating with no future.
Application
Singles set a timeline for using dating apps, or couples set a time limit for their relationship.
Survey Source
QuackQuack, a dating app.
CEO Quote
Ravi Mittal: 'Users are becoming more intentional in their choices.'
Compatibility Factors
Career, deeper connections, and similar hobbies.

Quotes

Dyuti Banerjee

Homechef and married individual who met her husband on a dating app

“Practical, but too practical. I am very curious to see an example couple now. You plan to part, and then in Maugham-style, one gets stuck in love, the other makes an exit or dies trying. This concept is sure to end up in an Ayushman Khurrana movie.”
telegraphindia.com

Mousumi Roy

Mother to a Gen Alpha child

“Here only the brain works, the heart has no role. Even the word mechanical falls short to define it.”
telegraphindia.com

Rahul Sequeira

Kolkata-based business development executive

“If it has a sunset clause then it is a contract. A time-bound contract which may or may not be renewed.”
telegraphindia.com

Resham Das

IT professional and millennial

“Everything has become so transactional these days.”
telegraphindia.com

Raina Kshetry

Content creator

“I think both parties should ideally put a seven-year time for any renewal of vows. Psychology states that humans have an overall personality change every seven years. Given how gamophobic humans are these days, such conditions lessen anxiety and focus more on spending time with each other. We humans work better if there are deadlines, right?”
telegraphindia.com

Panchali Kar

Freelance visual artist

“Very logical approach, to be honest. The previous generations did not understand that love and relationship are often not synonymous. Glad that this generation understands.”
telegraphindia.com

Sudesna

Video producer

“Are eta to purotai physical, but dil ka kya? (This is entirely physical, but what about the heart?), If you’re emotionally involved, the idea of a timeline doesn’t even come to mind. These days, the tagline of relationships seems to be ‘pehle istemal karein, phir biswas karein. (use first, trust later.)’ So I think it’s okay. Emotions only bring complexity, and people don’t like complexity anymore.”
telegraphindia.com

Debjani Chatterjee

Homechef

“Okay so a gel pen turned into a relationship. Is it?”
telegraphindia.com

Meghna Saha

Gen Z student

“I think we are obsessing about terms these days. But do you really think a relationship can be defined by just one label? The contract is dicey. When emotions are involved, only time will tell whether it lasts or not. It really depends on the dynamic they share.”
telegraphindia.com

Sritama Ghosh

Counselling psychologist at Monoshij

“Time, shared experiences, vulnerability and repeated emotional exchanges naturally create attachment and meaning. The longer two people are together, the more the bond becomes woven into one’s emotional world and even identity. That’s where the complication begins. Awareness alone does not dissolve attachment. For someone with an anxious attachment style, a sunset clause ending can feel like losing their primary source of comfort, even if the relationship was unhealthy. The nervous system doesn’t operate on logic. The bond starts serving validation rather than connection. Thoughts like ‘I’ve invested so much of myself here, how do I just walk away?’ make leaving the idea of the relationship harder than leaving the toxicity itself.”
telegraphindia.com

Pragya Priya Mandal

Counselling psychologist at Monoshij

“It might leave one person tremendously anxious, constantly wondering whether they will be chosen after the re-evaluation. In such cases, dating risks becoming performative. Rather than exploration, it can turn into a very long interview.”
telegraphindia.com

Sources

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