Archive · 8 Oct 2026
Flipkart and Philips Put Big Billion Days Ad Underwater
Flipkart and Philips made an unusual advertisement for their Big Billion Days sale.
They put a billboard underwater at Gorai.
It said, “Soooooo Good Deals.”
As the tide went out, the billboard was revealed.
A photographer went to see it and took pictures.
The underwater location made the ad stand out from the many sale messages people see.
The campaign used a place where shoppers would not normally expect to find an advertisement.
Flipkart and Philips placed an underwater billboard at Gorai for their Big Billion Days campaign.
The billboard carried the message “Soooooo Good Deals.”
The campaign’s reveal was designed to happen as low tide receded.
A photographer visited the location and captured images of the installation.
The unusual underwater setting distinguished the advertisement from typical sale-season promotions.
- Who
- Flipkart and Philips, with a photographer documenting the installation.
- What
- An underwater billboard promoting Flipkart’s Big Billion Days campaign and Philips.
- When
- October 8, 2026, according to the article’s dateline.
- Where
- Gorai, Mumbai.
- Why
- To make the sale-season advertising stand out by placing it in an unexpected setting.
- Brands
- Flipkart and Philips
- Campaign
- Big Billion Days
- Location
- Gorai, Mumbai
- Advertisement
- An underwater billboard
- Billboard message
- “Soooooo Good Deals”
- Reveal mechanism
- The billboard was revealed as low tide receded.
- Documentation
- A photographer visited the site and captured the installation.