Archive · 3 Aug 2026
Apple Likely to Launch iPhone 18 Pro on September 9, 2026
Apple is planning to show its new iPhone 18 Pro on September 9, 2026.
The show will be a pre‑recorded video at the Steve Jobs Theater in Apple Park.
The company will tell people about the show two weeks earlier, on August 26, 2026.
After the show, the new phones will start selling on September 18, 2026.
The new CEO, John Ternus, will be the first to present the phones.
These dates are guesses based on past Apple events and reports from Forbes and Bloomberg.
Apple has not officially confirmed any of these dates yet.
Apple is expected to hold its fall iPhone launch event on September 9, 2026, following historical patterns.
The event will be pre‑recorded and held at the Steve Jobs Theater in Apple Park, with incoming CEO John Ternus presenting.
Apple typically announces the event 14 days in advance; the announcement is projected for August 26, 2026.
The iPhone 18 Pro, iPhone 18 Pro Max, and a possible foldable model are expected to go on sale the week after the keynote, around September 18, 2026.
No official confirmation has been issued; dates are based on Forbes and Bloomberg reports and Apple’s past scheduling.
- Who
- Apple Inc. and incoming CEO John Ternus
- What
- iPhone 18 Pro launch event
- When
- September 9, 2026 (event), August 26, 2026 (announcement), September 18, 2026 (sale)
- Where
- Steve Jobs Theater, Apple Park, United States
- Why
- to introduce new iPhone models following Apple’s historical launch pattern
- Event date
- September 9, 2026
- Announcement date
- August 26, 2026
- Sale date
- September 18, 2026
- Venue
- Steve Jobs Theater, Apple Park
- CEO at launch
- John Ternus
