Britannia Strengthens Regional Strategy to Compete

Britannia Industries, a big company that makes biscuits, cakes, and bread, is trying to compete with smaller, local brands.

Their CEO, Rakshit Hargave, said they are making smaller teams and changing their products to fit what local people like.

They want to match local brands in price, taste, and packaging.

They are also using quick commerce to try new products quickly.

The company is watching how inflation affects their business.

They think this strategy will help them do better in the market.