Archive · 11 Dec 2025
Private DTH Revenue to Fall 3-4% in FY26
Private DTH companies in India are expected to see a 3-4% drop in revenue this year.
This is because many people are switching to cheaper options like DD Free Dish or more expensive OTT platforms.
The number of DTH subscribers has been decreasing, but some companies are trying to keep customers by offering IPTV services and bundled packages.
Despite these efforts, the revenue is still expected to fall, though not as much as last year.
Some people might stick with DTH because it's cheaper than OTT and offers regional content.
Private DTH companies expect a 3-4% revenue decline in FY26 due to customers shifting to OTT platforms and DD Free Dish.
Subscriber base has decreased from 7.2 crore in 2019 to an expected 5.1 crore by the end of FY26.
Modest revenue recovery is expected in the current fiscal year due to expansion into IPTV and bundled offerings.
IPTV services have gained significant traction, with the customer base quadrupling to 21.3 lakh as of September 2025.
Higher stickiness of consumers in certain regions due to regional content and limited offerings by DD Free Dish will remain an advantage for DTH players.
- Who
- Private DTH companies
- What
- Expected revenue decline of 3-4% in FY26
- When
- Current fiscal year (FY26)
- Where
- India
- Why
- Customers shifting to OTT platforms and DD Free Dish
- Expected Revenue Decline
- 3-4% in FY26
- Subscriber Base
- Expected to drop below 5.1 crore by end of FY26
- IPTV Customer Base
- 21.3 lakh as of September 2025
- Revenue Decline in FY25
- About 5%
- OTT Subscription Cost
- More than twice as expensive as DTH packs